The industry has to decarbonize if we are to reach the goals of the Paris agreement. Research, innovation and deployment of new technologies are necessary. Resilient and sustainable value-chains, a willingness to share risk and look for new business cases are key. The First Movers Coalition is one platform that match suppliers and customers. This seminar will explain how decarbonisation in value-chains is already happening today and how creating concrete demands and goals is a key for success.